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CEO’s ‘Abandonment of Duty’, Jeonbuk Lost Dignity

Jeonbuk is losing the dignity it has built up over the years. And at the center is Heo Byung-gil, CEO of Jeonbuk.

Spring has come to the K-League. Cloud spectators flocked from the first round and are experiencing a ‘box-office hit’. Of course, there is one exception. That is Jeonjuseong (another name for Jeonju World Cup Stadium).

The atmosphere in Jeonbuk is the worst. Fans who were dissatisfied with the team began to move. Jeonbuk Hyundai supporters ‘MGB’ declared a cheering boycott from the 5th round against Pohang Steelers on the 1st. A ‘no-show’ was held with a hook demanding the resignation of Jeonbuk Hyundai manager Kim Sang-sik and CEO Heo. After the game, ‘blocking the bus’ was also not missed. This was also the case with Incheon United in the 6th round.

Then, why did Jeonbuk get to the point where they are not receiving support from their fans? Coincidentally, it started with the appearance of CEO Heo.

CEO Huh took office in Jeonbuk in November 2019. We were together in earnest in the second year of coach José Morais, who won the championship in the 2019 season. Questions about performance have been raised since coach Morais, but Jeonbuk won the league and even lifted the FA Cup in the 2020 season. The club’s first double, achieved in his first season of management, was an extraordinary achievement for CEO Heo. In recognition of his achievements at the time, CEO Huh was promoted from executive director of Hyundai Motor Group to vice president. 스포츠토토

Although he won the championship in the 2021 season when coach Kim took office, the performance did not improve and the fans’ complaints piled up. In April 2022, when Director Baek Seung-kwon resigned for personal reasons, CEO Heo took on the role of CEO and general manager. Amid the chaotic situation, Jeonbuk eventually gave away the championship to Ulsan Hyundai last year. Despite the stormy recruitment of Lee Dong-jun and Amano Jun, Jeonju Castle was filled with booing and booing as they won only 1 win in 5 games at the beginning of this season.

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